The text discusses SIGMA's commitment to delivering high-quality products for various types of media, particularly in the context of cinematography. It emphasizes how SIGMA strives to meet the specific requirements of creators, regardless of the media type, by investing in cutting-edge technology and supporting the freedom of creative expression.
In the era of high-resolution digital cinematography, SIGMA recognizes the changing industry standards and the impact of reasonably-priced, high-performance digital cinema cameras. However, it also acknowledges that pricing and brand recognition often affect the perception of cine lens performance.
SIGMA differentiates itself by leveraging its expertise in producing high-performance lenses in volume, aiming to develop revolutionary cine lenses that are high-definition, cost-effective, and durable. These lenses incorporate the optical excellence of SIGMA's still lens lineup while adhering to industry standards, including electronic contacts and robust metal construction. The result is lightweight and compact cine lens lines that offer superior performance and value, empowering filmmakers with new creative possibilities.